Chris is a keynote speaker, author, and CEO of MarketCulture, a firm that specializes in working with companies to create customer-obsessed cultures.
He is the co-author of the award-winning book, The Customer Culture Imperative, which won the Marketing Book of the Year in 2015. His previous post as Marketing Director for Hewlett-Packard provided him firsthand experience of the challenges facing leaders trying to create a sharper external focus. Chris has consulted with more than 50 of the Fortune 500 companies as well as 100s of SMEs around the world. He also served for four years as EVP for the American Marketing Association in Silicon Valley.
He is currently pursuing a Doctorate of Business Administration at Pepperdine University in Malibu, California.