customer-centric culture foundation and certification course for a caring fearless 2021

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Building customer-centric mindsets has never been more important

Develop your expertise and help your company build the customer-centric culture it needs to win
Become CERTIFIED in the best practices and tools used by companies like Amazon, Google, and Apple in driving business performance to retain customers and engage employees

Join our community of customer-obsessed practitioners

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  • It will provide you with the knowledge to immediately create actions that make a tangible difference in your organization.
  • It will help you develop the business case to gain the buy-in of senior leadership so your CX initiatives are acted upon.
  • It will help you strategically position your role in the business as a trusted advisor to senior leadership.
  • This course combines our scientific approach and fun anecdotes from the world’s best companies.
  • PLUS time for personalized discussions and activities with your fellow cohort, so you can get actionable insights from these five sessions.
  • Share experiences across the world with like-minded people.

Take your peers' word for it

We have helped some of the best companies in the world improve their customer-centric culture

customer-centric companies

alumni experiences

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Course content

Module 1 – The Why and What of Customer Culture

Module 2 – The How – Best Practices in Shaping a Stronger Customer Culture

Module 3 – Building the Business Case and Getting Support

Module 4 – Taking Action to Move Forward

Module 5 – Customer Culture Project Completion + Online Knowledge Test

Course design

Each Module contains:

Pre-workshop self-led learning – 2 hours

Instructor-led online learning – 2 hours

Each session will be highly interactive with team-based exercises.




Use of online videos, exercises and quizzes to be done as self-learning preparation prior to each module.

This will also include one team-based exercise for community discussion during modules 2, 3 and 4.

​Spaced one (1) week apart.



A guided In-company activity to build a business case and get buy-in from leaders to take the next step.

You will develop this progressively during the course.

Short report and test to be submitted within 2 weeks of completion of module 4.

Get access now to the world's leading experts in customer culture to guide and coach you


Your enrollment includes:

  • Four instructor-led work sessions with MarketCulture’s leaders.
  • Exercises focused on developing your company’s customer insight and foresight.
  • Your biggest customer-centric culture questions answered by our team of professionals.
  • All slideware downloadable in PDF-format.
  • Discussions and networking opportunities with other participants.
  • Learn how to measure your company’s culture with the award-winning MRI.
  • Certification upon successful completion of project and online knowledge test.

$US 1,995*

per person

* Price is exclusive of any VAT. When enrolling, depending on your location, you will be shown the price including the VAT for your country, if applicable.

only limited places are available

You will be able to see the upcoming courses for your part of the world on the enrollment page. Our courses fill up fast, check out the first available course now

The practical stuff

Four weeks of Live Instructor-Led Sessions: Duration per session.

Module 1: 3 hours

Module 2: 2 hours

Module 3: 2 hours

Module 4: 2 hours

Module 5: Project Submission and Knowledge Test (deadline announced per cohort)

Presentation and Certification Awards: Date announced per cohort

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