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Building customer-centric mindsets has never been more important
customer-centric culture foundation and certification course for a caring fearless 2021
Join our community of customer-obsessed practitioners
- It will provide you with the knowledge to immediately create actions that make a tangible difference in your organization.
- It will help you develop the business case to gain the buy-in of senior leadership so your CX initiatives are acted upon.
- It will help you strategically position your role in the business as a trusted advisor to senior leadership.
- This course combines our scientific approach and fun anecdotes from the world’s best companies.
- PLUS time for personalized discussions and activities with your fellow cohort, so you can get actionable insights from these five sessions.
- Share experiences across the world with like-minded people.
Take your peers' word for it
The program is very interesting, meaningful, and valuable :-). I am happy that we enrolled. I especially like the 8 disciplines, that is brilliant.
Beatrix K. Austria 
It is a refreshing way to look at quality management in higher education. The peripheral vision discipline really makes us better understand the link between education and society.
NADIA VP.Belgium 
Being able to see all of these 8 disciplines in one chart and learning how they interact has been super interesting.
Lisa H.Germany 
It is often said that you can't measure a culture but there are lots of ways as described in this course of how to measure your progress in instilling a culture and the weak areas needing improvement.
Richard K.UK 
While getting deeper insights into the 8 disciplines has been incredibly rewarding, I feel it's the insights gained through the group discussions. Customer Centricity is a global challenge, and it's fantastic to hear what different businesses are doing.
Paul C.Australia 
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We have helped some of the best companies in the world improve their customer-centric culture
alumni experiences
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Course content
Module 1 – The Why and What of Customer Culture
Module 2 – The How – Best Practices in Shaping a Stronger Customer Culture
Module 3 – Building the Business Case and Getting Support
Module 4 – Taking Action to Move Forward
Module 5 – Customer Culture Project Completion + Online Knowledge Test
Course design
Each Module contains:
Pre-workshop self-led learning – 2 hours
Instructor-led online learning – 2 hours
Each session will be highly interactive with team-based exercises.
PRE-WORK
Use of online videos, exercises and quizzes to be done as self-learning preparation prior to each module.
This will also include one team-based exercise for community discussion during modules 2, 3 and 4.
Spaced one (1) week apart.
POST-COURSE
ASSESSMENT FOR CERTIFICATION
A guided In-company activity to build a business case and get buy-in from leaders to take the next step.
You will develop this progressively during the course.
Short report and test to be submitted within 2 weeks of completion of module 4.
Get access now to the world's leading experts in customer culture to guide and coach you
Expert in Customer-Centric Leadership, Strategy, and Measurement. Award-winning author.
Dr. Linden Brown 
Expert in Marketing, IT and Finance Customer-Centricity. Award-winning author.
Chris Brown, CCXP 
Expert in Sales, Gloabl Channels and Frontline Customer-Centricity.
Sean Crichton-Browne 
Expert in Sustainable Innovation, Business Engineering, and Customer-Centric Design.
Jef Teugels, CCXP, PgDID 
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ENROLL
Your enrollment includes:
- Four instructor-led work sessions with MarketCulture’s leaders.
- Exercises focused on developing your company’s customer insight and foresight.
- Your biggest customer-centric culture questions answered by our team of professionals.
- All slideware downloadable in PDF-format.
- Discussions and networking opportunities with other participants.
- Learn how to measure your company’s culture with the award-winning MRI.
- Certification upon successful completion of project and online knowledge test.
* Price is exclusive of any VAT. When enrolling, depending on your location, you will be shown the price including the VAT for your country, if applicable.
only limited places are available
You will be able to see the upcoming courses for your part of the world on the enrollment page. Our courses fill up fast, check out the first available course now
The practical stuff
Four weeks of Live Instructor-Led Sessions: Duration per session.
Module 1: 3 hours
Module 2: 2 hours
Module 3: 2 hours
Module 4: 2 hours
Module 5: Project Submission and Knowledge Test (deadline announced per cohort)
Presentation and Certification Awards: Date announced per cohort
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